Thursday, December 26, 2019

The Importance of Emotional Intelligence In Kreamer´s...

For decades men have dominated the work force of America. It was not until recently that women began entering the business world and to this day they continue to battle for equality in the workplace. Leadership positions and salary negotiations are what normally come to mind when discussing the obstacles that women face at work. An article that appeared in Time Magazine called â€Å"Go Ahead- Cry at Work†, by Anne Kreamer, discusses Kreamer’s personal challenges with expressing her emotions at work, along with the overall struggle that women face when trying to find a â€Å"socially appropriate way to express legitimate anger in the workplace† (Kreamer). The article discusses the need not to eliminate emotion from the work place, as many people†¦show more content†¦Where as the same study showed that men who use anger were given the chance to justify their emotion by the situation they are put in and not judged unfairly (Kreamer). The stereotype that wom en are sensitive and nurturing has enabled them to be seen as competitors in the business world and because of this study they now feel the need to refrain from displaying their emotions completely to be seen as a competitive candidate for a job. â€Å"Emotionality at the workplace is not a female issue, men and women are equally driven by it, even if the emotions are sometimes expressed differently† (Kreamer). When Kreamer was confronted my her boss, Mr. Redstone, her initial reaction was to begin to cry, but some how she refrained from doing so because she thought that she would be viewed by her coworkers as unprofessional or weak. She later decided that employees should feel free to express their emotion in the workplace, especially by crying because it â€Å"stimulates the production of the feel-good neurotransmitter dopamine and restores emotional equilibrium† (Kreamer). While it may seem that crying can be beneficial, there is a place and time for conveying certain emotion. For Anne Kreamer, the Vice President of the consumer products and publishing division at Nickelodeon, letting out a few tears in the confinement of herShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesshould be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers

Wednesday, December 18, 2019

The Doctrine Of God The Justification For God - 1566 Words

Since the dawn of history, people have passed on the belief that there is an outer worldly being who holds the power of the world. Whether it is Allah for the Muslims, Brahman for the Hindus, or God for Christians, it seems the notion of God is imbedded deep in the history of many different ethnicities and backgrounds. According to some studies a belief in a deity is innate, we are essentially hardwired to believe in God. Even from a young age we are taught â€Å"there is something more out there†, but is there? What proof is there? Has one every seen God? Is it ignorant to simply believe in something that has no proof? It is questions like these that has plagued and divided philosophers throughout the last century. From Plato and Aquinus, to Hume and Pascal, philosophers have quarreled over the justifications for God, some sticking to pure logic while others abide by their rigid religious upbringing. Though both sides have very convincing points rooted in tricky language and extensive webs of thought some philosophers have thought to take a different approach: fideism. Fideism is the â€Å"exclusive or basic reliance upon faith alone, accompanied by a consequent disparagement of reason and utilized especially in the pursuit of philosophical or religious truth† according to Alvin Plantinga. In Lameman’s terms: faith. Fideism is the justification for belief in God without evidence. For fideists the end goal is truth; which in some cases can only be obtained by faith and not byShow MoreRelatedThe Doctrine Of Salvation And Grace1327 Words   |  6 PagesSoteriology and the relation to the Doctrine of Salvation and Grace (Free Grace). Soteriology is â€Å"the study of the doctrine of salvation.† Basically, the teaching of Soteriology is part of Systematic Theology. This paper will approach each aspect of God Divine decrees, from a biblical standpoint and His plan of salvation. The working of God’s plan includes three periods in time: †¢ Eternity Past †¢ Earth’s History †¢ Eternity Future (Citing: Page 1, The Biblical Doctrine of Salvation, Tim Hegg) Read MoreChristianity: Justification by Faith Essay1244 Words   |  5 PagesINTRODUCTION Justification by faith is viewed by Christians as one of the greatest gifts from God given to the sons of Adams lost race. Nothing can compare to the God given gift. Since the beginning of the church however, the doctrine justification has been quite an issue. For many years, scholars have been researching justification, the basis, as well as the ways to attain it. Once the definition was defined, the problem that scholars faced was the outcomes that followed it. In order for oneRead MoreMartin Luther s The Doctrine Of Justification905 Words   |  4 PagesLuther took issue with and criticized was the church’s understanding of the doctrine of justification. This paper will focus on Luther’s understanding of the holy scriptures. The doctrine of justification was misinterpreted and misunderstood by the Catholics from the early centuries to 1517 when Martin Luther redefined and explained the term using scripture references and as the result changed Christianity. The word justification is mentioned in several passages in the Bible; both in the Old and the NewRead MoreThe Doctrine Of Justification By Faith932 Words   |  4 PagesThe Doctrine of Justification has been a vital teaching throughout the history of Christianity and it is the fulcrum upon which the Church balances; even minor tweaking could result in drastic changes to our core beliefs. This Doctrine can be summarized to say that Justification is God’s declaration, that only through faith in his son’s suffering are we saved and are righteous in God’s sight. This teaching is as old as our religion and we can see this through its expression from both old and newRead More3. The Reformed Understanding Of Faith In Calvin: The Uniting1739 Words   |  7 Pages3. The Reformed understanding of faith in Calvin: The Uniting Faith The doctrine of justification is at the center of the theological debate in sixteenth century. With the more developed doctrine of justification, the understanding of faith in from the Reformers shifts its focus that The Reformed understanding of faith starting from Luther and Lutheran tradition is not a work by human beings but rather a response to the divine work, an accepting mental attitude. In Calvin, the emphasis is thatRead MoreJustification by Faith Essay1057 Words   |  5 PagesJustification by Faith When Jesus died at Calvary, He suffered the wrath of God that all of mankind deserves. Every sinner, Old Testament or New, Jew or Gentile, is justified by faith in Jesus as their sin bearer. In His death Jesus Christ satisfied God’s righteous anger. He also offered justified sinners a righteousness which men could never merit or earn by their works in following the law. Given the condemnation of all men, Jew and Gentile alike, and the fact Read MoreThe Protestant Reformers And The Catholic Church1500 Words   |  6 PagesMennonites expanded on the Protestant Reformation. In addition, the radicals also opposed the Catholic Church practice of infant baptism. However, it was not an issue in the challenges made by Luther or Zwingli. I will discuss the Christian life and doctrines of salvation for both the Catholic Church and the Radical Reformers. Christian Life of Devout Catholics During the Medieval Era, the life of a devout Catholic consisted of regularly partaking of Eucharist, confessing sins at least once each yearRead MoreGeorge Whitfield s Life And Accomplishments1196 Words   |  5 Pageshistory as a restructuring of the religious doctrine, beliefs, and practices in New England during the 17th and 18th centuries and in North America. As a result, several religious revivals sprung forth as the colonists in America desired a deeper, meaningful personal relationship with God which promised eternal salvation by one’s faith alone. In other words; The Great Awakening’s introduction of moderate Calvinism caused a crusade to change how religious doctrine had been taught and how people believedRead MoreFive Solae Essay1392 Words   |  6 PagesThe pope does not intend to remit, and cannot remit any penalties other than those which he has imposed either by his own authority or by that of the Canons. Nonetheless, Martin Luther was not the only re former of his time. â€Å"The gospel is not a doctrine of the tongue, but of life. It cannot be grasped by reason and memory only, but it is fully understood when it possesses the whole soul and penetrates to the inner recesses of the heart.† John Calvin was an extremely pivotal French reformer, theologianRead MoreThe Doctrine Of Salvation And Salvation1074 Words   |  5 PagesDOCTRINE OF SALVATION INTRODUCTION This week we have studied soteriology or the doctrine of salvation. Salvation must be grounded in the work of Christ and is how God saves what was lost to sin and death and restores life. Salvation is called many things, i.e. redemption, resurrection, victory, peace, rebirth, or ransom. However, the New Testament contains two primary descriptions of salvation, the arrival of God’s kingdom and justification of the ungodly by faith in Christ. (Lecture 2). This paper

Tuesday, December 10, 2019

Foundations of a Bible Christian View for God - myassignmenthelp

Question: Write about theFoundations of a Bible Christian View for God. Answer: An outline of salvation and the relationship between man and God The diagram below illustrates the relationship between man and God and ways in which salvation can either be gained or lost. While many people think that salvation involve the direction that the peoples souls take when they die, that is heaven or hell, in actual sense this is not the case (Kostenberger O'Brien, 2017). In actual sense, salvation is the manner in which God restores our relationship with Him when we are on earth and this determines our destiny after death. Describe The relationship between man and God are weakened by sin which acts as a chasm. In fact, the gap created between God and man is so wide that no bridge can fill it (Vine, 2015). Man has severally tried to close this gap through good deeds and building of a tower but this falls apart within a short time. Analyze Basically, the above outline indicates how sin separates man from God. On one side of this outline, there is God , where He provides eternal life while on the other side is man, where there is eternal death. If man still dwells in in earthly things like wealth, sex, and greed, then such factors will block them from obtaining the mercy of God and hence the inability to attain eternal life (Lindsay, 2013). Sinful nature is condemned in the Bible just as Romans :23 indicates that all people have fallen into sin. This means that there is a need for man to seek God through repentance so as to be forgive n their sins. Moreover, Romans 6: 23 indicate that the wages of sin are death. This verse also emphasizes the degree at which God, through His holy book, the bible, hates and condemns sin. Reflection Based on this outline concerning sinful nature an eternal life in a bible based Christian view, I believe that I am able to relate the huge difference which exists. I have understood that there are simple things in this world which, although essential for survival can be a cues of being sinful. For example, things like education, greed, lust and property are among factors that can make man to sin. I have also learned that since od is merciful, He is always ready to welcome us in His heart, only when we stop our sinful nature (Smith, 2015). There are several biblical quotes which quotes which criticize sin and its effects on the eternal life. I have therefore learned on how to live peacefully according to the ways of God through praying, repenting, helping the needy and loving God. These virtues will be of great significance as far as eternal life us compared. In this outline, it has also been possible for me to understand the role of Jesus in the salvation history. It is only Jesus C hrist, that God found worthy and capable of bearing all the sins of man by dying on the cross. I feel that I can comfortably explain to my colleagues and class members the differences that exist between salvation, man and God. Refreences Kostenberger, A. J., O'Brien, P. T. (2017). Salvation to the Ends of the Earth. Salvation to the ends of the Earth. Vine, W. E. (2015). Vines Expository Dictionary of New Testament Words Volume 2 (Vol. 2). Lulu. com. Lindsay II, L. A. (2013). A content analysis on the recognition of the educational ministry of the Holy Spirit in Christian education textbooks. Southeastern Baptist Theological Seminary. Smith, S. E. (2015). Women in mission: from the New Testament to today. Orbis Books.

Monday, December 2, 2019

The Elizabethan Era Essay Example

The Elizabethan Era Paper By definition, a class is a group of people with a related social standing. There are often distinct differences between the classes, denoted by characteristics such as one’s wealth, education, career, and health. These principles applied for the Elizabethan Era as well. Elizabeth herself was a member of the upper class, while other fairly successful people belonged to the middle class. Peasants were the lowest ranked class, usually because they were unfortunate enough to either contract a disease that disabled them from work, or they were farmers that were stricken with poverty when a harvesting season went bad. The â€Å"upper class† consisted mainly of nobility and wealthy landowners. Those in this class generally handled governmental affairs. They also had their children brought up with an education in music, math, and history. It wasn’t rare for many of them to be literate in multiple foreign languages, as well as their own, such as Latin, English, French, and Spanish. Also, the men usually received a better education than the women. The men of nobility were taught extra skills such as horse riding, hunting, shooting, and hawking as well. Because of this class’s social statute and wealth, they were easily able to treat themselves to the best of the food available during their time, especially meaty foods. We will write a custom essay sample on The Elizabethan Era specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Elizabethan Era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Elizabethan Era specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But because of the large consumption of meat with few vegetables, many eventually suffered from diseases such as scurvy, which is weakness of the bone. The dinnerware consisted of wooden plates, like those of the lower classes, but these were accompanied by other delicacies of the Elizabethan period, such as chairs, forks, and glasses. The favorite drink of all the classes was beer, although the upper class favored wine imported from French vineyards. One custom between the people of this class and the peasants was known as the giving of â€Å"alms† to the poor. This was were a wealthy person would contribute money and sometimes provide supplementary shelter to a less fortunate person. Although the upper class was a minority in Elizabethan times as it is now, it kept the thriving European kingdom alive. The second class of the Elizabethan Period was the â€Å"middle class†. This class usually consisted of merchants and some landowners, although the number of peasants who rose and fell between this class and the lower class varied depending on the health of the seasonal harvest. Those in this class lead a fairly peaceful, easygoing life, other than common household chores and visits to the local market. If possible, they would hire a servant to keep up with some of the household chores, such as the tedious task of clothes washing. They sent their children to a formal school if they could afford it. The parents were so intent for their children to learn the material that they encouraged teachers to beat them if they made mistakes or became lazy. The middle class often could not afford some of the things taken for granted by the upper class, such as chairs instead of stools, forks, glasses, and a large selection of meats. The middle class drove the economy of Britain through its trades with other European countries. The peasants made up the lower class. These people were either ill, lazy, became laborers, or were just turned a bad hand during the harvest season. The laborers and servants served long hours each day handling the least favorable jobs, such as field work and laundry. During bad seasons, as many as 25% could not afford food, and often the most they ever ate was bread. In many cases they turned to thievery, otherwise they would starve. Some were lucky enough to receive â€Å"alms† from the wealthy, but many didn’t, because of their great number. The upper class pitied the peasants that were ill or that couldn’t find work, so they created a system to care for them. If there were able men that were just lazy and rather beg on the streets, a Parish, or the person in charge of the system locally, would send them to a larger city were they would be whipped and then sent back and assigned a job. If a man was ill, then they would often try to take him in and give him enough food to survive on. Widows and their families were also treated in the same manner. In the end, when harvest was well, every class benefited, and it created especially good seasons for the poor, otherwise it was the peasants who suffered most. The classes of the Elizabethan Period established a society which became a model for many present-day cultures. Though not perfect, it still exists today, even in America to some degree. The upper class was the wealthiest and had the most power, while the middle class was mostly involved in trade, and the lower class made up the remainder who were often ill or widowed.

Wednesday, November 27, 2019

Death Penalty Essays (429 words) - Penology, Criminology, Crime

Death Penalty Essays (429 words) - Penology, Criminology, Crime Death Penalty The Death Penalty Capital punishment is the legal infliction of the death penalty on persons convicted of a crime. Today, in modern law, the death penalty is corporal punishment in its most severe form. It is irrevocable: it ends the existence of those punished, instead of temporarily imprisoning them. Although capital punishment is not intended to inflict physical pain, execution is the only corporal punishment still applied to adults. The usual alternative to the death penalty is life-long imprisonment. For the past decades capital punishment has been one of the most hotly contested political issues in America. This debate is a complicated one. Capital punishment is not merely-or even primarily-a legal question. It is a practical, philosophical, social, political, and moral question as well. I don't have any problems with the death penalty only if all avenues have been investigated and nothing is questionable. I believe in the concept of an eye for an eye and a tooth for a tooth because there are always consequences to the things you do and murder should not an exception. The notion of deterrence has been at the very center of the practical debate over the question of capital punishment. The fear of death deters people from committing crimes. I believe that the death penalty has a deterrent value because it removes the criminals from society so they will never be able to committing anymore crimes. Also future criminals must understand the consequences of committing a crime. Abolitionists have long argued that deterrence is little more than an assumption, that most murders cannot be rationally deterred by any penalty, including death. They are crimes of passion, committed in moments of intense rage, frustration, hatred, or fear, when the killers aren't thinking clearly of the personal consequences of what they do. I respect their beliefs, but I still believe in its deterrence value. I believe the serial murderers that continuously kill should be put to death so that no more lives will be lost. I believe in capital punishment because I know of a person who was killed in a drive-by shooting. He was a good student and had plenty of potential. The juveniles who took his life are currently in juvenile hall. What saddens me the most is that these violent teenagers have a potential of freedom when they turn eighteen. I believe these criminals should have been executed because there is a chance that they will commit a murder again. If the death penalty was applied to them, it guarantees that they will never murder again.

Saturday, November 23, 2019

3 Cases of Tense Errors

3 Cases of Tense Errors 3 Cases of Tense Errors 3 Cases of Tense Errors By Mark Nichol Each verb in a sentence should reflect the tense appropriate to the specific phrase rather than conform to the tense of another verb in the sentence. In each of the sentences below, a verb is not in the correct tense. Each example is followed by a discussion and a revision. 1. They are emblems of a simpler time, when everyone understood what it meant to be human. What it means to be a human has not changed since the simpler time (though a universal understanding no longer exists), so although understood is correctly formed in context, the next verb should be in present tense: â€Å"They are emblems of a simpler time, when everyone understood what it means to be human.† 2. The financial sector underwent simulated terrorist attacks and cyberattacks as part of efforts to ensure that financial firms had good plans in place in the event of such crises. The goal of the simulations is not to ensure that financial firms had, at a given time, good plans in place; it is to ensure that they continuously have the good plans, so the verb pertaining to â€Å"good plans† must be in the present tense: â€Å"The financial sector underwent simulated terrorist attacks and cyberattacks as part of efforts to ensure that financial firms have good plans in place in the event of such crises.† 3. If you thought marionettes were creepy, you’re not going to like this place. The issue is not whether you, at one time, were disturbed by marionettes but no longer are (or, for that matter, whether marionettes were, at one time, creepy but no longer are); it is a matter of whether you have a discomfort with them that has existed, exists, and is likely to continue to exist: â€Å"If you think marionettes are creepy, you’re not going to like this place.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Definitely use "the" or "a"Time Words: Era, Epoch, and Eon

Thursday, November 21, 2019

College Transfer Academic Personal Statement Example | Topics and Well Written Essays - 500 words

College Transfer Academic - Personal Statement Example arger diversity culture with more ideas and innovative resource inputs; and (3) the prospects of bringing my unique interdisciplinary inspiration to University of California. The genuine interest in the fields of Microbiology developed in childhood while living with my grandmother. In poor health, I remember my old grandma who had to ride her bicycle to take me to see a doctor every day. The persistent routine caught the hypertension syndrome because of the tiredness. This provided the impetus and determination to study medicine and biology. In high school, I became more and more interested in biology and was selected into a Biology Olympiad Team of the school to compete for the National Biology Olympiad as a representative of the school. Despite my inability to gain any national prize due to my naivety and lack of training, I was unnecessarily clumsy at doing experiment. During my freshman year, I became a laboratory researcher for one of the course’s instructors, Dr. Lee. I assisted in the laboratory doing experiments on microbial ecology to explain the global latitudinal diversity gradient phenomenon. The experiment itself was simple, determining heterozygosity of E. coli in different temperatures. However, the wealth of experience gain and the value of internship were realized in terms of the following: First, the microbiology experiment helped me to improve my laboratory skills initially gained from high school through governance and time management. Since I am in charge of the whole experiment and I am in charge of my schedule, I was able to creatively manage time and control the required variables for the indicated experiment. Thirdly, I realized that I am good at an interdisciplinary approach for the reason that was encouraged to explore diverse possibilities through experimentation in the laboratory and come up with interesting experiments I like, such as creating microbial paintings on culture dishes, among others. The lab experience encourages

Wednesday, November 20, 2019

Computer Networks and Operating systems Essay Example | Topics and Well Written Essays - 2500 words

Computer Networks and Operating systems - Essay Example RFC-1305 specifies the NTP Version 3 protocol machine in terms of events, states, transition unctions and actions and, in addition, engineered algorithms to improve the timekeeping quality and mitigate among several synchronization sources, some of which may be faulty. To achieve accuracies in the low milliseconds over paths spanning major portions of the Internet of today, these intricate algorithms, or their functional equivalents, are necessary. However, in many cases accuracies in the order of significant fractions of a second are acceptable. In such cases, simpler protocols such as the Time Protocol, have been used for this purpose. These protocols SNTP has been described by Network Working Group in their Request for Comments: 1305 specifications. It is a simplified version of Network Time Protocol for servers and clients. It is particularly useful for the client and server machines which were using NTP version 3 to shift over internet and World Wide Web. SNTP is designed to operate in a dedicated server configuration including an integrated radio clock. SNTP protocols can be used to fetch time from NTP server to synchronize client subnet machines. They can not be used to synchronize time between their peer client machines of the network. The first reply received by the SNTP client is used for subsequent unicast requests from designated server and client stops responding to other server replies. Other than the selection of address in the request, the operations of anycast and unicast clients are identical. Requests are normally sent at intervals from 64 s to 1024 s, depending on the frequency tolerance of the client clock and the required accuracy. A unicast or anycast client initializes the NTP message header, sends the request to the server and strips the time of day from the Transmit Timestamp field of the reply. For this purpose, all of the NTP header fields shown above can be set to 0, except the first octet and (optional) Transmit Timestamp

Sunday, November 17, 2019

Difference in Hercules and Spiderman Essay Example for Free

Difference in Hercules and Spiderman Essay In many Greek hero myths and stories, protagonists are presented with a series of hardships or task they must past. In the book Mythology by Edith Hamilton Hercules tries to achieve atonement. He brainlessly accepts all the challenges that Eurystheus gave him, while Spiderman thinks thoroughly before he performs his actions. The tradition of achieving atonement has deteriorated away from modern culture myths. In the book Spiderman the hero of Stan Lee’s novels, Spiderman tries to achieve security and stability for his community. Hercules is driven to serve the society because of his guilt while Spiderman serves the society willingly, which shows the difference between the Greek and modern idea about serving the society. The guilt that drives Hercules and the effort to make the society a better place drives Spiderman, shows that the idea of atonement has faded away in modern myths. Greek heroes such as Hercules show heroism that is not displayed in modern day myths. Heroes such as Hercules do many things without thinking such as, encountering many creatures and performing tasks they would have never thought possible. For example, as Hercules tries to achieve atonement for the horrible acts that he has committed against his family and he must complete twelve tasks, one of which involves going down into the underworld: â€Å"His task was to bring Cerberus, the three-headed dog, up from Hades† (Hamilton 174). This task requires a lot of strength and courage as mentioned by Hamilton, â€Å"He lifted him and carried him all the way up to earth and on to Mycenae† (Hamilton 174). Without Hercules this task could not be accomplished by anyone. All twelve of the tasks that Hercules was to perform didn’t not require much intelligence or cleverness, just strength. In many Greek myths there are no brains involved in the deed or action executed, just senseless killing and other tests of strength. On the other hand Spiderman performs his heroic acts with not only with his strength but also with intelligence. By using intelligence Spiderman has a much better chance of accomplishing his duty. For example, while the Green Goblin tied up Spiderman he was, â€Å"†¦to quickly think how to escape† (Lee 87). Greek myths have evolved form heroes performing actions brainlessly to heroes performing action with intellectual aid. Many Greek heroes perform lawful acts for their community that modern day heroes do not perform. Many Greek heroes serve their community because they want to achieve atonement for the acts that they have performed. In the case of Hercules, â€Å"†¦a wrong who has sent the madness upon him† (Hamilton 169). Hercules had gone mad after his wife, Megara has borne him three sons, â€Å"He killed his children and Megara, too, as she tried to protect the youngest (Hamilton 169). As the story continues to go on Hercules lives the rest of his life wanting to avenge his own life for the awful act that he has committed. As Hercules rushes out to kill himself his friend Theseus stood before him telling him why he shouldn’t kill himself: â€Å"Even so, suffer and be strong,† (Hamilton 170). Theseus is implying that that Hercules should be strong and wait for death because, â€Å"†¦ he rejected the idea that a man could be guilty of a murder when he had not known what he was doing† (Hamilton 170). And so Hercules went on to his cousin Eurystheus and there his cousin gave him twelve tasks that he must perform in order to achieve death. As Hercules performs this action, he almost accomplishes them with ease and after finishing all of the tasks no death had been brought upon him so he brought death upon himself, and therefore avenged his actions against his family. In the case of Spiderman, he serves his community in order to have a safe and secure community for himself and for the city. Spiderman willingly risks his life to keep the community in which he lives a safe place. Clearly myths and stories have evolved from serving the community in order to achieve eternal piece to thinking about others and performing deeds for others. In conclusion, Hercules and Spiderman have many differences but their biggest difference is that Hercules performs his duties and heroic acts brainlessly, while Spiderman performs his heroic duties with intelligence and strategy. Our modern day myths no longer have the idea of atonement instead, the heroes serve their community willingly. This is what makes a hero a true hero.

Friday, November 15, 2019

Machiavellis Reputation in the Modern World Essays -- Biography Biogr

Machiavelli's Reputation in the Modern World Niccolà ² Machiavelli was known during much his life as a part of the republican government in Florence until 1512. At that time, the Medici family took over the city and ruled under a more monarchical system. From that point until his death in 1527, Machiavelli was always just on the outside of Florentine politics. He would occasionally get work from the Medici but his tasks were never as important as they had been under the republican government of the past. As he was trying to find his way back into a major role in Florentine government, Machiavelli wrote The Prince, a manual of sorts that explained how a monarch should rule his state and why. While Machiavelli had been a strong proponent of republican ideals in the past, in The Prince, his ideas are far from adhering to republicanism. The book seems to promote the ideal monarch as a cold, heartless person whose only goal in life should be to retain power, regardless of who or what he destroys. This includes killing enemie s of the state, personal enemies of the Prince, and even, in some cases, friends or family. While The Prince was not the first book of this kind, it was the first to suggest a government that rules with no regard for religion or morality. Machiavelli did not particularly pay heed to religious law in the way he lived his life, but he also did not particularly care for the Catholic Church of the time because of the lack of morality demonstrated by the Pope's and other supposedly "religious men's" actions at the time. There are other works that Machiavelli wrote both before and after The Prince that survive today, as well as letters he wrote to his friends that demonstrate a different set of ideals than th... ...: 1940-1960." The Journal of Modern History 33.2 (June 1961): 113-136. Howe, Daniel Walker. "European Sources of Political Ideas in Jeffersonian America." Reviews in American History 10.4 (December 1982): 28-44. Kocis, Robert A. Machiavelli Redeemed. Bethlehem: Lehigh UP, 1998. Machiavelli, Niccolà ². Machiavelli and His Friends: Their Personal Correspondence. Trans. James B. Atkinson & David Sices. DeKalb, Illinois: Northern Illinois UP, 1996. Machiavelli, Niccolà ². The Discourses from The Portable Machiavelli. Ed. & Trans. Peter Bondanella & Mark Musa. New York: Penguin, 1979. Machiavelli, Niccolà ². The Prince from The Portable Machiavelli. Ed. & Trans. Peter Bondanella & Mark Musa. New York: Penguin, 1979. Peterson, Paul E. "The President's Dominance in Foreign Policy Making." Political Science Quarterly 109.2 (Summer, 1994): 215-234.

Tuesday, November 12, 2019

A Teenage Life Essay

A long time ago,in 1998, a female child was born with nothing on her mind. A child who gently sleeps in her mothers arm, and always cries when she gets hungry. This child grew up to become a great kid. This kid grew up to be me. Respected teacher and my dear friends. I, Fatima Fakrudheen feel privileged to stand before you all to deliver a speech on ’Teenage life’ . â€Å"Before I speak, I’ve got something important to say†¦ I was told to be accurate. Be brief. And be seated. I promise I will be as brief as possible..no matter how long it takes† Since childhood, I was the happy-go-lucky kid. I really never bothered everything but only play with myfriends. I was so gleeful, cheerful, and always think positively. I love my friends, and they do love me. But my entirelife changed when I entered this critical stage in life where everything should be systematic. A new chapter in lifewhere everything calls for desperate measures. Teenage life is a chapter of our life where we teens should be meticulous in everything we do. In here, our body grows older, and we can ¶t imagine the things growing in our skins as we go through this stage in life. Haveyou imagined it? That as we go through this stage, everything changes «physically, mentally, socially, and most of all, emotionally.As we go through life, we meet changes. Changes that will make our character stand above all. What you do now will lay the foundation for your state in the future.For a short period of our adolescence, we must try to make this the exciting,enjoyable, and memorable times in our life.As a teenager, we are in that enviable stage where everything is positioned to go our way. We are young,full of energy, we feel like we are invincible, totally carefree and becoming free and more independent.We will also have a thousand and one questions as we enter this new stage of life. This is the time whenwe actually need the guidance and support of our parents and older  people.We are social creatures and the need for companionship is most pronounced among teenagers. Thecompany we keep will have a great effect in our teenage life. Choosing the right circle of friends will save us a lot of troubles, heartaches and possibly a life of deep regret. Enjoy the company of different kinds of people and develop important social skills.

Sunday, November 10, 2019

Humor in Huck Finn Essay

Mark Twain depicts various types of humor in The Adventures of Huckleberry Finn. Satire is the first type of humor evident in the novel. Religion is the most common example of Twain’s satire, which he communicates through the character Huck Finn. Throughout the novel Twain satirizes prayer through Huck. In Chapter One, the Widow Douglas attempted to convey the importance of religion to Huck. She took out her bible and read stories of Moses to Huck. Huck was intrigued by the story of Moses and broke into a deep sweat as he waited to find out more about the biblical figure. However, once Huck learns that Moses is dead, he immediately loses interest in the stories. This example demonstrates Twain’s opposition to the blind faith found in church teachings. Parody is a second type of humor revealed in The Adventures of Huckleberry Finn. Parodies are most obvious in the exploits of the character Tom Sawyer. When Tom Sawyer’s gang of robbers was created Tom describes where he was able to think of such a â€Å"beautiful† oath. The book states, â€Å"Everybody said it was a real beautiful oath, and asked Tom if he got it out of his own head. He said some of it, but the rest was out of pirate books and robber books, and every gang that was high toned had it† (Twain 10). This is an example of parody because Tom Sawyer bases his life and actions on adventure novels and in this case created an oath out of them. A third type of humor that Twain employs is burlesque, specifically through caricature. This can be seen through the description of Huck’s father. In the following passage caricature is predominantly noted. He was most fifty, and he looked it. His hair was long and tangled and greasy, and hung down, and you could see his eyes shining through like he was behind vines. It was all black, no gray; so was his long mixed up whiskers. There weren’t no color in his face, where his face showed; it was white; no like another man’s white, but a white to make a body sick, a white to make a body’s flesh crawl – a tree toad white, a fish belly white. (Twain 24) Pap’s character generates an excellent example of burlesque through caricature. Huck describes his father as one would visualize him. From the description provided to the readers, Pap Finn is seen as an older man, very unkempt, pale as a ghost, and very hairy with a frightening appearance. Farce is yet another form of humor found in The Adventures of Huckleberry Finn. This type of humor is evident when Huck is kidnapped by his father in Chapter Six. Pap keeps Huck locked in their cabin, never letting Huck go anywhere unless Pap accompanies him. Pap hid the key under his pillow so that Huck would not escape. In a later scene, Pap chases Huck around the house with a gun. Although in modern society these scenes would be considered dark and dangerous, in Twain’s day it was thought to be a farce due to Pap’s physical use of humor.

Friday, November 8, 2019

AN ALTERNATIVE FOR PRISON Essays - Criminology, Penology

AN ALTERNATIVE FOR PRISON Essays - Criminology, Penology AN ALTERNATIVE FOR PRISON America's prisons have been called "graduate schools for crime." It stands to reason: Take a group of people, strip them of possessions and privacy, expose them to constant threats of violence, overcrowd their cell- block, deprive them of meaningful work, and the result is an embittered underclass more intent on getting even with society than contributing to it. Prisons take the nonviolent offender and make him live by violence. They take the nonviolent offender and make him a hardened killer. America has to wake up and realize that the current structure of our penal system is failing terribly. The government has to devise new ways to punish the guilty, and still manage to keep American citizens satisfied that our prison system is still effective. Americans pay a great deal for prisons to fail so badly. Like all big government solutions, they are expensive. In the course of my studies dealing with the criminal justice system, I have learned that the government spends approximately eighty-thousand dollars to build one cell, and $28,000 per year to keep a prisoner locked up. That's about the same as the cost of sending a student to Harvard. Because of overcrowding, it is estimated that more than ten-billion dollars in construction is needed to create sufficient space for just the current prison population. The plain truth is that the very nature of prison, no matter how humane society attempts to make it, produces an environment that is inevitably devastating to its residents. Even if their release is delayed by longer sentences, those residents inevitably return to damage the community, and we are paying top dollar to make this possible. Why should tax payers be forced to pay amounts to keep nonviolent criminals sitting in prison cells where they become bitter and more likely to repeat their offenses when they are released? Instead, why not put them to work outside prison where they could pay back the victims of their crimes? The government should initiate work programs; where the criminal is given a job and must relinquish his or her earnings to the victim of their crime until the mental and physical damages of their victims are sufficed. A court will determine how much money the criminal will have to pay for his restitution costs, and what job the criminal will have to do to pay back that restitution. The most obvious benefit of this approach is that it takes care of the victim, the forgotten person in the current system. Those who experience property crime deserve more than just the satisfaction of seeing the offender go to prison. Daniel Van Ness, president of Justice Fellowship, has said: All the legal systems which helped form western law emphasize the need for offenders to settle with victims. The offense was seen as primarily a violation against the victim. While the common welfare had been violated and the community therefore had an interest and responsibility in seeing that the wrong was addressed and the offender punished, the offense was not considered primarily a crime against the state as it is today. (76) Restitution offers the criminal a means to restore himself-to undergo a real change of character. Mere imprisonment cannot do this; nothing can destroy a man's soul more surely than living without useful work and purpose. Feodor Dostoevsky, a prisoner for ten years during czarist repression, wrote, "If one wanted to crush, to annihilate a man utterly, to inflict on him the most terrible of punishments...one need only give him work on a completely useless and irrational character" (77). This is exactly what goes on in the "make work" approach of our prisons and it is one of the contributing factors to prison violence. To quote Jack Kemp, author of Crime and Punishment in Modern America: The idea that a burglar should return stolen goods, pay for damage to the house he broke into and pay his victims for the time lost from work to appear at a trial meets with universal support from the American people. There is, of course, a reason that the concept of restitution appeals to America's sense of justice. Restitution also provides an alternative to imprisonment for nonviolent criminals, reducing the need for taxpayers to continue building prisons. (54) Working with the purpose of paying back someone that has been wronged allows a criminal to understand and deal with the real consequences of his actions. Restitution would be far less expensive than the current system. Experience shows that the cost per prisoner can be as low as ten percent of that of incarceration, depending on the degree of supervision necessary. Removing nonviolent offenders from prison would also

Tuesday, November 5, 2019

Profile of John E. DuPont

Profile of John E. DuPont John E. du Pont was a sports wannabe who inherited millions and bought status into the sporting world that his own physical capabilities could have never achieved. Olympic champion David Schultz, in need of financial sponsoring, lived at du Ponts wrestling camp, a decision that ultimately cost him his life. DuPonts Fortune John E. du Pont, great-grandson of E.I. du Pont, is the heir to the du Pont fortune that was worth over $200 million. After the death of his mother in August 1988, he turned his 800-acre estate in Delaware County, Pennsylvania into a wrestling camp for professional wrestlers. du Pont was also the main benefactor of amateur wrestling in the United States during that time. Paranoid Visions People who spent time around du Pont described his behavior as bizarre. Throughout the years he changed from being odd to increasingly unstable. du Pont was hallucinating that the trees on his property were moving around. He also razor wired his attic because he thought people were going to break in and kill him. His ex-wife complained that during their short marriage from 1982 to 1985, du Pont accused her of being a spy and pointed guns to her head. David Schultz David Schultz was an Olympic champion wrestler who was living on the du Pont property. On January 6, 1996, John du Pont shot several bullets into Schultz, killing him. Reasons for his actions are still unknown. The Stand Off After du Pont killed Schultz he barricaded himself inside his massive mansion. Police negotiated with the 56-year-old du Pont for two days. On the second day, the temperature was extremely cold so the police disabled the homes heating. du Pont exited his home to investigate what was wrong with his heater and the police were able to overcome him and take him into custody, charging him with murder. DuPonts Trial During du Ponts trial, it was determined that he was mentally ill. He was found guilty of third-degree murder and sentenced to up to 30 years in prison or a mental institution; whichever best fits his mental state until he completes his sentence. He was also required to reimburse Delaware $742,107 for trial costs. Personal Information: Born - 1938Birthplace - FranceGender - MaleReligion - UnknownEthnicity - White Criminal Record: 1988 - Sexual Harassment - Lawsuit filed by Andre Metzger.Feb. 26, 1997 - Assault - Pointing his gun at a security consultant.Feb. 26, 1997 - Murder - Shot and killed Olympic wrestler David Schultz.

Sunday, November 3, 2019

Nutrition Essay Example | Topics and Well Written Essays - 250 words - 3

Nutrition - Essay Example utrition, eating foods rich in carbohydrates and fats but not protein, having problems in gastrointestinal tract which inhibits absorption of protein or any other infection that somehow affects protein intake by the body. Sometimes weaning off early may also result in kwashiorkor since breast milk is composed largely of proteins and sudden removal causes protein deficiency. Kwashiorkor leads to swollen belly, fatigue, weight loss, retarded growth and susceptibility to other opportunistic infections. Marasmus is also caused by a deficiency of protein in diet. The causes therefore are very similar to those of kwashiorkor. However unlike Kwashiorkor Marasmus can occur even before the age of six months even when the baby is being breast fed. There is no collection of fluid in belly and on the contrary to kwashiorkor, a child suffering from marasmus would lose weight and appear thin. Both Marasmus and Kwashiorkor are common to the third world countries and are life threatening conditions. The treatment of these conditions needs to be done with care and constant monitoring of the diet that the patients take. Proper food programs and nourishment may herald a world without kwashiorkor and

Friday, November 1, 2019

Democratic Theory Essay Example | Topics and Well Written Essays - 2000 words

Democratic Theory - Essay Example Such a philosophy places a high value on the equality of individuals and would free people as far as possible from restraints not self-imposed. It insists that necessary restraints be imposed only by the consent of the majority and that they are conventional to the principle of equality. In Athens, the citizens participated directly in making their laws. The Greek system of government was perhaps closer to a true democracy or rule by the people than any other history. Their civilization was broken down to into small city-states, and all the men voted on all issues of government. It was almost a total democracy except for the fact that women and slaves were not considered citizens and were not allowed to vote. The Greek system of democracy was ruled by a body of nine elected officials whom they called archons. These men who were aristocrats lead the government and had supreme control over all of the decree and criminal accusations in Athens. Problems took place when aristocrats became jealous of one another and rivalries developed under the early stages of Athenian democracy. The democracy of Athens was used in many ways other than it was designed for. It was abused by many rulers of that time. They were concerned with their own personal growth and because of their greed and selfishness they made laws and codes that would benefit their own personal gain. Perhaps they didn't get everything quite right for their time and place but they got enough right and there was enough contract to change with changing circumstances so that their civilization with all its arts and sciences succeed for 200 years until events, in the form of Alexander the Great, overcame them. Democracy in Middle Ages Though democracy was not directly instituted in the Middle Ages, many democratic ideas were ubiquitous throughout the period. Because Christianity, which taught that men were created equal in the eyes of God, was deeply entrenched into the society of the middle ages, the democratic idea of equality was understood by many people. However, the middle ages utilized another form of government, which was developed during this period called feudalism. Feudalism stressed that all people have certain rights and developed a system of courts to defend these rights. From these courts came the modern day judicial branch of the American government along with many of the ideas such as king councils, assemblies and eventually parliamentary systems. Thomas Hobbes Theory One of Hobbes theory is the State of Nature. To establish these conclusions, Hobbes invites us to consider what life would be like in a state of nature, that is, a condition without government. Perhaps we would imagine that people might fare best in such a state, where each decides for himself how to act, and is judge, jury and executioner in his own case whenever disputes arise-- and that at any rate, this state is the appropriate baseline against which to judge the justifiability of political arrangements. Hobbes terms this situation "the condition of mere nature", a state of perfectly private judgment, in which there is no agency with recognized authority to arbitrate disputes and

Wednesday, October 30, 2019

Social Engineering Attacks and Counterintelligence Essay

Social Engineering Attacks and Counterintelligence - Essay Example This essay looks at the concept from the security viewpoint. â€Å"Social Engineering is defined as the process of deceiving people into giving away access or confidential information† (Social Engineering Defined). Hackers, identity thieves, information brokers, disgruntled employees etc. are examples of social engineers. Dr. Max Kilger, co-author of the  Honeynet Project identifies the motivators for non-ethical computer activity which can also be applied to social engineering; these are money, entertainment, ego, cause, entrance into a social group and status within that social group (Typical Goals of a Social Engineer). Counter Intelligence To a layman, counterintelligence would mean the opposite of intelligence seen from the security angle. â€Å"Counterintelligence (CI) can be defined as information gathered and activities conducted to identify, deceive, exploit, disrupt, or protect against espionage, other intelligence activities, sabotage, or assassinations conducted for or on behalf of foreign powers, organizations or persons, or their agents, or international terrorist organizations or activities† (Office Of Counterintelligence, 2011). Implications to National Security New age threats of different kinds according to Car and Musladin (2013) pose a challenge to national security. These are explained below. A few such challenges like terrorism, organized crime, and activism with a negative face are considered here. Terrorism is one of the dreaded scourges that affect national security. As Car and Musladin explain, terrorists actively use the internet to network and carry out physical attacks on nations, who even own up to terror acts on the internet. Organized Crime cannot be far behind. The use of the internet ensures that people at the higher echelons of a terror network go unapprehended and remain free to plan further terror strikes. All sorts of fraud take place by cheating unsuspecting victims. The defrauding of banks and other financ ial institutions can lead to the destabilization of the economy. According to Car and Musladin, activism with a negative face also finds voice on the internet. This can shape and build public opinion. Unfortunately, it can provoke the masses as they can be manipulated by touching raw nerves. On the other end of the spectrum, the internet is also the stage of revolutions and protests. The Arab Spring is an instance of a revolution that took the help of digital media. When mainstream media is muffled or does not offer any succor, it is such media which become the voice of the public and leads to revolutions. Importance of Sound Information Workforce It is of utmost importance that a sound information workforce is maintained. The workforce should be aware of and alert about their work environment at all times. They should be sensitized to the value of the data being handled by them. Only an aware workforce can secure its data. Social engineering also poses a grave threat to security. T he key to preventing this would be a transparent communication system at all times. Impersonation and identity thefts can be reduced to a large extent with a structured communication system. At times, the workforce can sense patterns and peculiarities in routine activities. Hence, corrective action can be taken before further damage occurs. Finally, it is always best to strike at the roots. Any fool proof system to be designed for security is best

Monday, October 28, 2019

Tesco Logistic Operations Analysis

Tesco Logistic Operations Analysis The logistic operations Executive Summary The objective of this report is to critically analyse the logistic operations in the newly opened food outlets of TESCO, UKs largest multiple retailer in Central Europe, Thailand and the more recent Fresh and Easy store in United States of America as against the well established logistic operations in the UK. For the purpose of coming up with a critical analysis, we have first studied the operations of TESCO in United Kingdom starting with the initial supply chain operations and then a gradual evolution of an effective and efficient supply chain. Next we evaluated the operation strategies adopted to maintain and manage the international operations and the challenges faced by Tesco to maintain a consistent global brand image. It was found that in order to maintain a consistent service delivery system across the globe; Tesco has been making necessary changes in the service operations like international warehouse management, continuous replenishment policy, and international logistics. The changes made have been in accordance to the legal and cultural sensitivity of the overseas country. The maintenance of international logistics has been critical for Tesco and with the geographical expansion it is imperative for Tesco to adapt to intermodal intercontinental mode of transportation. It is suggested that Tesco develop expertise in sea freight transport by developing dock outs near to sea shore in overseas countries and then transporting goods from docks to the respective central warehouse units. This will help in achieving economical and efficient freight cost considering the scenario that Tesco sources both locally and globally. Highly advanced Information Technology and IT systems have given Tesco a competitive advantage over the competitors on an international platform and has helped Tesco in maximizing the overall supply chain profitability. With the expansion happening across the continents it is important for Tesco to maintain consistent service operations across the globe. This can be done by developing remote station controlling and tracking of movement of goods by latest RFID and satellite sensing technology. Tesco need to develop dual monitoring system both on national and international level. With the usage of upscale Warehouse management system, international fleet management systems and the ERP systems coupled with remote sensing technology, Tesco can monitor and control international operations. 1.0 Introduction TESCO was founded in the year 1924 by John Edward Cohen. The name TESCO comes from the initials of Cohens tea supplier T.E. Stockwell combined with the first 2 letters of Cohen. Cohen is considered to be the biggest retail revolutionary responsible for several small revolutions which has led to the current retail industry. Tesco:OurHistory TESCO is one of the biggest retailers in the world operating around 2491 stores and employing over 350,000 people worldwide with profits exceeding  £3billion. The UK is the companys largest market while it has recently expanded their operations in Central Europe, Thailand and recently in US under the name of Fresh Easy. In United Kingdom, TESCO operates under four banners of Extra, Superstore, Metro, Express, One Stop and Homeplus. TESCO is listed on London Stock Exchange under the symbol TSCO and has a secondary listing on Irish Stock Exchange with the name TESCO PLC. Tesco international operation was in line with the vision of Tesco to become a global retail house. It entered into joint ventures with local partners, like SAMSUNG group in Korea and Charoen Pokphand in Thailand; also it started its US operations under the name of Fresh and Easy. The US operations were intended to be a direct competition to the Walmart. Tesco now operated in Ireland, Czech Republic and Poland as Central Europe operations, Thailand, South Korea, China, and Japan as Asian Operations and recently entered into US. 2.0 TESCO Logistic Strategy Initially under Cohen, TESCO sailed on the principle of Pile it High, Sell it Cheap[ Corina, M (1971)]. The idea was inspired from the USA retail format where bulk procurement was done resulting in low cost and thus better profit realization. However, with the changes in macro environment and increasing competition from other retail stores, there was decrease in profit margins and the company was left with tarnished brand image. Hence under leadership of MacLaurin, who succeeded Cohen, TESCO decided to bring in fundamental, radical and dramatic changes in the business operations and a business re-engineering was done with a focus to build an effective and efficient supply chain aided with the innovative usage of technology.(Tescocorporate.com, History) Currently, Tesco operates both local and global sourcing. There has been continuous evolution in the distribution and operation strategy of Tesco which can be split majorly into four phases. First was the time when there was direct delivery from the suppliers to the stores, this transformed into centralized regional distribution system as the second move in the late 1970s. The third move was a composite distribution strategy in the late 1980s and in the 1990s it was the vertical collaboration in the supply chain as the fourth move. Under its vertical collaboration strategy, the focus has been to streamline the supply chain processes with the usage of technology and sharing of information across the supply chain to build an effective and efficient supply chain. Sharing of information with the suppliers started in 1997 with the establishment of commercially secure data exchange system based on the internet to facilitate the suppliers with the information on the current inventory holdings. This was followed with analysis on the primary distribution (manufacturer to distribution centre) to implement changes that added net value over the entire supply chain. Once the primary distribution was stabilised, there was business motivation to make the logistics and flow of material streamline to generate further cost-benefit competence. This led to negotiation of more competitive distribution rates. This process of continuous change and improvement has led to radical decrease in the lead time to stores and from suppliers. 2.1 Value chain Analysis 2.1.1 Inbound Logistics This is the first step in the value chain, thus posses the first value creating opportunity. Tesco calls this as the primary distribution and the activities include receipt of goods at the warehouse from the suppliers, internal handling and distribution to the stores and finally placing the goods on display at the shelves. Quality control measures are taken at every point to ensure that the customers get true value for money and the unnecessary costs are not transferred to the customers. 2.1.2 Operations Operations form a very important and critical area for the smooth functioning of Tesco. The tasks involve daily inventory management, shelf display and stock management to ensure competitive advantage. 2.1.3 Outbound Logistics This involves delivery to the customer. Tesco offers convenience to the customers by giving them home delivery. Also efforts are made to improve trolley space, parking facilities and other tangibles to maximise feel good for the customers. 2.1.4 Marketing and Sales Through the clubcard initiative, Tesco has successfully engaged loyal customer base and attract more customers by heavy advertising through radio, local newspapers and TV. Tesco has also started their green initiative as a corporate social responsibility and branding itself as a green and responsible company in the eyes of the customer. 2.2 Tesco Logistics: UK Tesco holds a commanding 13% share in UK retail market. The focus has been to grow share in food while increasing the space contribution in hypermarkets. Tesco, at this point of time reached the optimum level of supply chain efficiency and the logistic operations are now benchmarked by the competitors. Currently stock is checked every day on a real time basis and based on the inventory, orders are processed centrally. Production schedule plans are prepared and the same is then transported from deport to the store after approval of depot in charge. Jones and Clarke (2002) 2.3 Continuous Replenishment: UK CR introduced in 1999, replaced the batch data processing with a continuous flow system and then multiple orders are sent to the suppliers thus reducing stock holding and better inventory control. Through this, the risk of high inventory passed to the suppliers. The suppliers got the orders as per the requirements more than once a day through the central batch processing unit. The same were then processed by the suppliers and then assembled as per the batch orders at the Tesco depot. Multiple deliveries are then made to ensure efficient fleet utilization and faster replenishment. Image from book The movement of goods happens through mostly road and railways in the UK. In 1997, Tesco started using canal mode of transportation to ship goods between Manchester distribution facility and Liverpool. The movement happens between a central warehouse and the local depots based on the batch orders generated through the central processing unit on a daily basis. The inventory is maintained by sharing the inventory status data with the suppliers on a real time basis. The control of stock levels is ensured so that no one runs out of any goods. By sharing the information, chances of bullwhip effect are minimized and actual forecasting and schedule planning is done. [Gustafsson K, Jà ¶nson G, Smith DandSparks L (2006)] 2.4 Overseas Operations By 2003, Tesco has started functioning successfully in Ireland, Slovakia, Hungary, Poland, Czech Republic, Thailand and South Korea. It is evident from the 2003 annual report of Tesco Plc that overseas operation now accounts for almost half the Tesco retail space and nearly 20% of sales (Tesco Plc Annual report, 2003). Managing international operations has been a challenge for Tesco. With the experience of managing an efficient supply chain in the UK, Tesco has been able to replicate the operation overseas in a similar manner. However there has been change in procurement strategy. Tesco has adapted to local and global sourcing strategy. Tesco has been able to utilize the local talent and resources and also managed to maintain a consistent global brand image. Local Operation and distribution is done through rail and road between a central distribution facility and the stores. It also uses sea transport to source products from global suppliers, thus maintaining a consistency. The prima ry distribution is kept similar as the UK operations and the use of information technology has enabled Tesco to optimize the supply chain activities and maximize the supply chain value internationally as well. Tesco unlike its UK operations has deviated from the just in time inventory management. To streamline the overseas operation they have identified local manufacturers to develop a cost effective competence over the competitors. The globally sourced products are ordered in bulk as per the fright management system and thus delivery of such products happens as per the stocks levels of the central processing units. Moreover, there have been legal bindings under the food and beverage laws of the various overseas countries and thus Tesco has to effectively manage as per the varying trade and labour laws. Due to global sourcing there has been change in the Continuous Replenishment policy as adopted by Tesco in the UK. The replenishments of globally sourced goods do not happen on a daily basis. The future demand of such goods is anticipated in advance and thus they are procured in bulk and transported through intermodal operations to maximize the overall supply chain profitability. With the onset of international operations, Tesco has realized the need of technology advancement and the high scale information systems to maintain and manage the global operations. The recent use of RFID technology has enabled Tesco to track and find the shipments and the local transportation in real time. Also, the ERP systems have been in place to maximize the supply chain value globally as well. However, to maintain the international standards and global brand image, there has been high cost occurrence on the transportation of goods procured from the international suppliers, thus leading to low margins in some cases. But with efficient supplier management program and real time sharing of information with the suppliers high transportation cost has been offset with the overall increase in supply chain profitability. Strategic Changes made to incorporate international operations Heavy investment is involved to expand geographically and there is need to provide cross cultural training to the employees. International sourcing from standard suppliers is shipped to the new locations through sea transport. RFID technology implemented to track and find the shipments. Utilization of local human and natural resources to achieve better margins. Hub and spoke model implemented to build central warehouses and docks near to sea and then transporting the same to the distant locations. Forecasting and demand estimation done centrally and the inventory details shared with the suppliers on a real time basis to ensure low inventory holding cost. Multiple deliveries from the suppliers ensured fast replenishment and zero stock out situations. 3.0 Transportation Policy Tesco sources both locally and globally. With the geographical expansion of Tesco to Central Europe, Asia and recently in US, it has been a challenge to manage the transportation and distribution of goods at the new locations keeping the quality consistent to that of the global image of Tesco. [Anderson, D. L., Britt. F. E., and Favre. D. J. (1997)] Risks associated with international logistics and transportation (Zhihui Song, Apr 2005) * Easy to lose control of operation and movements * Increase in paper work and documentation binding to the different legal and taxation in overseas countries. * Risk of delays in receiving and arrival of goods internationally. * Difficult to trade and trace as the point of action is remote. * There can be conflict in the customs and culture of the overseas country, * Lack of infrastructure capabilities in the hose country which may hamper the easy movement of goods 3.1 Rail Freight With the extensive rail reach in some of the overseas countries rail freight proves to be an economical on bulk ordering and low value goods. This mode of transport is low on speed and thus need to be used in slow moving goods and in instances where demand forecasting is accurate for a longer period of time. However there is a limitation in this mode because of the slow speed and inflexible service. But rail cannot be solely be relied as a transportation mode as the last mile has to be road. 3.2 Sea Freight With the geographical expansions, sea freight offers a cost effective mode of operation. The service however is slow but there is easy and quick availability of service due to the regular routes and service offered. There is a delay caused in this mode of transportation as it involved additional investment in developing port infrastructure for loading and uploading of goods. 3.3 Road Freight Road freight has to be put in place as a result of the strategic decision to ensure a balance between speed and responsiveness of the inventory management. Road Transport offers a fast and regular service but this can be a relatively expensive mode of transportation. This can be used in combination with roll on and roll off ferry services to cover intercontinental journeys. 3.4 Transportation Model for International and National Operations For the national distribution of goods, Tesco has been following intermodal transportation policy using rail, road and canal as means of transportation. It follows a hub and scope model where in central warehouses are maintained and through them the goods are sent to the local stores. Inventory at both the warehouse and local stores is tracked by a central processing unit. Inventory reports are generated on a real time basis in the local stores and in case of inventory falling under safety limits, warehouse is informed and the stock is dispatched. Freight management system is put in place which makes sure that the least cost incurring transportation is selected. [Bearnon, B.M (1998)] For the international operations, Tesco should look for standardizing their suppliers on an international level. A similar hub and spoke model can be implemented. The warehouses can be suitably located near the sea shore as dock units to ensure that the international supplies can be maintained on a relatively cheaper mode of sea transport. The choice of the dock units need to be made depending on the commercial and labour laws to ensure maximum profitability of the entire supply chain. Central warehouses can be maintained depending upon the location of the final local stores. An extended hub and spoke model can be realized with the goods being transferred from the dock units to the central warehouse and then finally to the end stores. 4.0 Information Technology: Critical Factor Information Technology now finds itself as an indispensable activity for any world class organization operating in any field, technology or sector. IT is now used as a means of competence over the competitors. IT has been used by organizations to restructure and re-engineer the distribution set up to achieve higher service standard, accurate production planning and demand forecasting thereby achieving low supply chain cost and high supply chain profitability. The recent advancements in the Information Technology enable the organizations to have a real time track and management of stock inventory at each level of the supply chain thereby elimination of any chance of information mismanagement and bullwhip effect. IT infrastructure now provides competitive position to a company through reduction of cycle time, implementation and free flow of cross functional information. [Smith, W B (2000)] Companies have now gone into maximum vertical and horizontal integration of supply chain stages by engaging into strategic tie ups with the suppliers, wholesalers, distributors and retailers. This inter organizational development of supply chain has been enabled by strong IT infrastructure, thus providing three distinct advantages of [Mishra R K (2004)] Cost Reduction Higher Productivity New product/ Market Strategies Typical supply chain as in case of Tesco can be split into 2 subchains. The first can be called as movement supply chain. This involves movement of raw material from suppliers to the company shop floor, cross functional movement of work in progress goods and the final movement of finished goods from warehouse to the retail stores. The other part of the supply chain is forward and backward information flow. The later subchain of information flow is rather more complex than the forward movement of the product from assembly line to the final retailing stage because of the integration of the multiple parties involved in the entire supply chain. Critical issue is of providing the right information at the right time at each stage of the supply chain, failure of which leads to passage of erroneous information across the supply chain which gets cascaded at each level. [King, J. (2000)] Also the use of strong IT infrastructure and advanced software services have helped Tesco in identifying the usage patterns of the end customers and has aided in developing a strong loyal customer base. This has helped in accurate demand forecasting, low inventory levels and an efficient production scheduling. Some of the advanced technological developments happening across different industries can be listed below Electronic Commerce: With the increase in internet savvy customers and continuous focus on providing convenience to the customers, organizations have resorted to conduction of business in a paperless environment. This involves emails, electronic money transfer and buying and selling of goods and services electronically on internet. This also involves quick and paperless cross functional movement of documents. Bar coding and Scanner: This is one of the most common technological advancement in the retail industry and can be seen at the checkout counter of the retail outlets. The bar codes carry full information of the products, details of suppliers and the entire product life cycle details. Data Warehouse: Data Warehouse refer to the consolidated database management of the companys entire production system database. This is used in making analytical and strategic decisions like demand estimation, production planning and forecasting by the top management of the companies. Enterprise Resource Planning tools: The SAP, Oracle ERP system forms backbone of the IT infrastructure of almost all the fortune 500 companies. These systems provide complete end to end highly optimised supply chain process flows that reduce the manual activities and help in achieving automated flow of information across the entire chain. With well equipped IT infrastructure, Tesco has developed a competitive advantage against the competitors. Sharing of information with the suppliers at Tesco started in 1997 with the establishment of commercially secure data exchange system based on the internet to facilitate the suppliers with the information on the current inventory holdings. This aided the suppliers to have a real time tracking of the required inventory at the production facility and the warehouse of Tesco, thus low inventory holding cost for Tesco and better demand estimation for both Tesco and the suppliers. With the use of IT, Tesco has become a market leader in United Kingdom, but with the globalization and geographic expansion, Tesco faces a challenge to monitor and manage the supply chain activities in the overseas location as well. For efficient monitoring and effective control it is imperative for Tesco to develop remote monitoring systems that can be used to track and locate the movement of goods locally and internationally. These remote monitoring applications have to be in consistent with the existing policies and the supply chain activities of Tesco, UK. The real time monitoring can be done by using satellite monitoring and tracking of movement of goods by implementing RFID technology, ERP systems to monitor the procurement, order processing and overseas supplier management, warehouse management and fleet management systems. International Warehouse Management System will help in providing buffer between supply and demand considering the fact that Tesco sources products and goods both internationally and globally. It can develop international stock holding facilities through which the goods can be transported efficiently and economically to the remotely located retail outlets. This will also help Tesco to maintain good dispatch facilities and warehouse operational activities. Developing an international Fleet Management System is needed for long term reliability of vehicles. It will help in maintaining scheduling, vehicle maintenance and tracking. This will help in international movement of goods across borders efficiently and economically, Electronic data systems need to be deployed to capture essential data of customers like customer details, usage patterns, order sizes and order details like product and quantity. This can be done by using a database system to select customers delivery, past shopping details across the different countries where the customer has shopped and thus producing a digital report of the special requirements if any of the customer. 5.0 Conclusion The report thus highlights on the critical evaluation on the changes in the supply chain operations especially international logistics and Information Technology up gradations in order to maintain consistent service delivery. Tesco need to adapt as per the legal and culture of the overseas countries, hence need to maintain global monitoring and controlling mechanisms to track the cross continent movement of goods and thus achieving maximum supply chain profitability. With the adaptation to international logistics and high scale information technology systems, Tesco can replicate the success in the UK on a global platform as well. 6.0 References Clarke, P (2002) Distribution in Tesco. Presentation for Tesco UK Operations Day 2002 [online] available from www.tesco.com/corporateinfo/ (12 Jan 2010) Corina, M (1971) Pile It High, Sell It Cheap, London: Weidenfeld and Nicolson Jones, D T and Clarke, P (2002) Creating a customer-driven supply chain, ECR Journal, 2 (2), pp 28-37 Tesco PLC (2009), Preliminary Results 2008/09 Additional Information [online] available from http://www.tescoplc.com/plc/ir/pres_results/analyst_packs/ap2009/prelim09/prelim09.pdf [14 Jan 2010] Fernie J and Sparks L (2004) Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts, Second Edition, London: Kogan Page Gustafsson K, Jà ¶nson G, Smith DandSparks L (2006) Retailing Logistics Fresh Food Packaging: Managing Change in the Supply Chain, London: Kogan Page Smith, W B (2000) Outsourcing supply chain information technology, Logistics Spectrum Jan-Mar pp. 14-22. Mishra R K (2004) Role of Information Technology in Supply Chain Management, Sambhalpur University [online] available from http://www.indianmba.com/Faculty_Column/FC461/fc461.html [16 Jan 2010] Anderson, D. L., Britt. F. E., and Favre. D. J. (1997), The seven principle of Supply Chain Management, Logistics Management. [online] available from http://www.manufacturing.net/magazine/logistic/archives/1997/scmr/11princ.htm [14 Jan 2010]. Bearnon, B.M (1998), Supply Chain design analysis: Models Methods, International Journal of Production Economics, Vol. 55 pp. 281-294. King, J. (2000), B2B exchanges Tighten Buyer seller Data Links, Computer world, Vol. 34 (10), pp. 42 March 2000. Zhihui S, (2005) Shijiahunag Railway Institute Risk and Uncertainty Analysis, International Logistics, April 2005, Volume 4, No 4 Rowley J and Williamson J, (2009) Logistics Operations, Coventry University

Friday, October 25, 2019

The Cloning of Human Beings :: Science Papers

The Cloning of Human Beings I examine five concerns held by the general population regarding human cloning and argue that they show either a misunderstanding about the process and/or result of cloning, or else ignorance about what we already do. Put differently, I argue that human cloning is not in principle more questionable than other current practices. However, I do have serious concerns about the uses to which the new technology will be put. I argue that the reasons currently proposed for human cloning are not persuasive. My position is that human cloning is not objectionable in principle, but practical application of the technology raises serious concerns. In my opinion, present circumstances do not seem to warrant it. As soon as Scottish scientists announced that they had successfully cloned a sheep from cells of another sheep, people began to be alarmed at the prospect of cloning human beings. Editorial after editorial warned that we'd be "playing God", that we'd be creating Frankenstein-like soul-less creatures, and that we'd be encouraging people's tendency towards egoism to reach its ultimate expression by enabling human beings to clone themselves. President Clinton banned all federal funding for research leading to the cloning of human beings and called for a voluntary moratorium on private research. Pope John Paul II denounced "dangerous experiments" that harm human dignity. I, too, have some concerns about cloning human beings; but I think that most of the fears people have are misplaced. As a philosopher who has worked on issues concerning personal identity and, more recently, medical ethics, I have a different perspective on the issue of human cloning from most commentators. Perhaps I can make a useful contribution to the discussion of this topic. I would, first, like to examine five concerns the general population seems to have about cloning human beings and argue that they show either a misunderstanding about the process and/or result of cloning, or else an ignorance of what it is that we already do. I shall argue that there is nothing in principle more questionable about the cloning of human beings than practices we currently engage in. However, I do have two serious concerns about how the new technology is likely to be used; and, since I am not convinced that that there are any really good reasons at the present time for cloning human beings, I too would vote against permitting it. I 1. It has been claimed that if we cloned human beings that we'd be "playing God.

Thursday, October 24, 2019

Manipulations of Memory Used by Orwell and Williams

The steady development of â€Å"Big Brother† as the all-controlling entity in George Orwell’s 1984 is the premise for the role truth plays throughout the novel. Truth is functioned against society for the benefit of the government. Similarly, Tennessee Williams creates a uniquely different environment for his characters in The Glass Menagerie while maintaining the same function of truth as a source of distortion and control. Collectively, the themes of dehumanization in 1984 and distortion of memory in The Glass Menagerie relate to one another regarding the function of truth in each work to substantiate a sense of authority and deception. Oppression in 1984 as a direct instrument of dehumanization is made quite evident within the text. The inner-party uses several brainwashing and torture tactics to rid society of past memories and experiences. The effects these tactics have upon truth are substantial in their regard. The intent of â€Å"Big Brother† is to reduce human beings understanding to a more basic, easily manipulated and empty slate where the agendas of the inner-party can be executed with ease. We see the extent to which understanding of the past affects one’s attitude about the present when Winston states, â€Å"And when memory failed and written records were falsified—when that happened, the claim of the Party to have improved the conditions of human life had got to be accepted, because there did not exist, and never again could exist, any standard against which it could be tested† (Orwell 93). This quote is said following Winston’s frustrating conversation with the old man about life prior to the Revolution. Winston is coming to terms that the party has deliberately set out to weaken people’s memories in order to render them unable to challenge what the Party claims about the present. If no one remembers life before the Revolution, then no one can say that the Party has failed humanity by forcing people to live in conditions of scarcity, filth, ignorance, and famine. Rather, the party uses rewritten history books and falsified records to prove its good deeds. This proves the theory that truth is dependent of memory and without memory truth is subject to manipulation and in this case dehumanization. Orwell not only suggests this theory through the events observed in Winston but also through Winston’s own surrender to â€Å"Big Brother† and its definition of truth at the end of the novel. After the inner-party’s relentless attempt to purge Winston of any prohibited thoughts, they achieve their goal of dehumanizing him. The narrator brings closure to the novel as he describes Winston’s â€Å"new† character. â€Å"He gazed up at the enormous face. Forty years it had taken him to learn what kind of smile was hidden beneath the dark moustache. O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two gin-scented tears trickled down the sides of his nose. But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother†, said the narrator (Orwell 297). Winston’s curiosity towards â€Å"Big Brother† was prevailing during the earlier parts of the novel. This curiosity soon transforms into animosity urging him to join a rebel group to overthrow â€Å"Big Brother†. Despite these negative feelings, the power of dehumanization works against what years of curiosity have said to Winston to be true. His memory of â€Å"Big Brother† as being counterproductive to society is no longer existent because his present situation says that â€Å"Big Brother† should be loved unconditionally. The fact that Winston’s conversion was successful should focus the reader on truth and memory and how they are comparable. The dehumanization of memory stands as a principle theme in 1984 and it is through this theme that Orwell functions truth to reveal the desire of deception. Tennessee Williams takes a corresponding approach to truth and its function in his play, The Glass Menagerie. The characters, Amanda, Tom, and Laura all face the similar dilemma of a falsified perception of reality. The mother, Amanda, is the most blatant character in denial. Her situation as a single mother raising two children has subliminally deceived what she sees as factual. In a conversation with Laura Amanda is quoted â€Å"Why you're not crippled, you just have a little defect — hardly noticeable, even! When people have some slight disadvantage like that, they cultivate other things to make up for it — develop charm — and vivacity — and — charm† (Orwell 18)! Seemingly everyone is quite aware that Laura is crippled however, Amanda will not come to terms with this occurrence. She deals with this unfortunate fact by lying to herself that her daughter is not crippled thus proving there to be little veracity to any memories she has. Throughout the play Amanda is full of deceptions. Amanda changes her style of speech to a southern accent when Laura’s gentleman caller arrives. Amanda states â€Å"â€Å"light food an’ light clothes are what warm weather calls fo†Ã¢â‚¬  (Orwell 63). The reader is told that Amanda was born in the south. In spite of that, this is the first time she speaks with a southern accent. Amanda explains her newly discovered accent as her â€Å"rejuvenated† personality but the reader can assume this is her attempt to mislead the people around her to believe she is something that she is not further revealing her deceitful memory. Consequently, Tom and Laura are trapped by this illusion Amanda creates. Laura is highly dependent upon her mother therefore she is influenced by Amanda’s views. Tom carries the burden of providing for his family and cannot leave from this world of lies and untruths. Amanda’s present state has distorted her memory and essentially distorted her sense of self and reality. Her ability to do this has given her control of what she can feel and therefore how she can live her life despite not being able to escape from the poverty stricken life. Despite having contrasting influences behind their respected themes, 1984 and The Glass Menagerie share a common purpose to gain control over reality through the manipulation of truth. In 1984 Winston observed and experienced the tactics that â€Å"Big Brother† used to give the public a misleading view of truth. Through dehumanization, â€Å"Big Brother† achieved full authority over its citizens by erasing all memories of life before the revolution. With no memories to go by society was at the mercy of â€Å"Big Brother† and what the inner-party considered acceptable. People could not judge right from wrong because â€Å"Big Brother† was all they ever knew. The Glass Menagerie is comparable is the sense that Amanda needed to gain control over her life which seemed to be spinning into the ground. She was helpless and this feeling led her to shape her own reality in order to regain this sense of control. People are typically fearful of things they cannot conquer. Amanda could not achieve freedom from her environment therefore she created her own path through a deceptive memory. Her children were trapped in this life of lies just as Winston was in 1984. In both works we see a desire of power to control their respected situations. 1984 sought for the control of society whereas The Glass Menagerie sought for the control of the Wingfield future. The power of memory is existential to the human ability of perceiving the present. George Orwell’s 1984 and Tennessee Williams’ The Glass Menagerie manipulate memory in such a similar fashion that their functions of truth are nearly identical concerning their purpose. In 1984 truth is functioned against society for the sake of â€Å"Big Brother† and the inner-parties agenda through dehumanization. Similarly, Orwell uses Amanda’s character in The Glass Menagerie to demonstrate the importance of memory and how one’s own deception of truth can distort their reality dramatically. Both pieces of work complement one another and solidify the case that memory or a deceitful memory for that matter is vulnerable to exploitation and the effects can be substantial in regard to one’s sense of actuality.

Wednesday, October 23, 2019

“Yamaha Fiore” 2NE1 †Celebrity Endorsement

Celebrity endorsement is commonly used to market products, it is a strategy which gives a â€Å"face† to a brand, to which the consumers can relate and aspire to. Yamaha has decided to promote its Fiore scooter Thailand with widely popular Korean pop group 2NE1. Their strategy was to reach out to urban Thai’s who follow foreign trends, music and fashion. While many urban Thai’s certainly are fans of the Korean fashion and pop music it remains unclear as to what effect the campaign has had on the purchase decision making and increased market share if any; however the effort did position Yamaha’s scooters as a trendy and youthful. Across European cities scooters are a very popular and low cost means of transportation. In Thailand, and a number of other emerging markets most consumers will aspire to owning their first car and will go to great lands to acquire one such as extending significant loans, whereas motorcycles/scooter are generally used and perceived as necessity for low income market segment. Furthermore, in Bangkok it is apparent that there are very few scooters being driven by the middle to upper market segment consumers, some of the reasons being as mentioned earlier and due to the traffic congestion and pollution which is considered to be dangerous to drive a scooter in. Yamaha is one of Thailand’s largest motorcycle manufacturers with a market share of 26% – expecting to reach 30% in 2011 (Bangkok Post, May 5, 2008) and Honda leading with an impressive 68% (Bangkok Post, May 5, 2008) market share. A large portion of this is assigned to rural areas where people use scooter as common means for transportation whereas in urban areas people will rely on public transportation, own a car or other. The key challenge would remain in changing people’s (middle, upper segment) perception of using scooters as a way to commute, run errands or go to a nearby store rather than solely relying on using car most of the time. This may be achieved by endorsing a local celebrity which would be ideally living in a modern condominium or a housing village also known locally as moo-ban. This would be a more â€Å"practical† approach to promoting a lifestyle people could more easily relate to rather than pop stars. The end result being many of the middle to upper income market segment might acquire a scooter in addition to owning a car to drive around their housing village or condominium and go to a nearby store or a restaurant. In the sportswear industry celebrity endorsement is used probably more often than in others. It is a great way to establish the brand as it is used by professional athletes and draw the consumer’s attention. Nowadays a great deal of sportswear is also worn as casual wear and not only on tennis courts, golf terrains or running track which has significantly widened and expanded the market. A very successful, charismatic athlete can portray a brand with many positive attributes. However, while there are many encouraging factors in using celebrity endorsements across many industries the marketing and advertising campaign could eventually result in negative or less attractive brand perception. Examples include when athletes are found to be using drugs, misbehaving in public or in competition. As mentioned earlier these individuals provide a â€Å"face† to the brand and in this light the public will think of a given brand. Tiger Woods has been one of Nike’s endorsed celebrity which has virtually established the brand in the golf industry. It is one of the prime examples of a success when a brand is tied in with a successful and charismatic athlete who also has the â€Å"star† power. It is also a very direct and relevant persona in the golfing industry which has attracted many first time golfers to purchase Nike equipment and other sportswear. The previously examined case of 2NE1 pop music group would be more fitting and is more commonly used if the endorsement was used to promote fashion, perfume, makeup and other similar products as they are more fitting with feminine attributes of beauty and attractiveness. In this respect Nike has established a firm brand perception with a person who is very relevant in the industry whereas a few years from now most likely very few people will remember the 2NE1 and Yamaha joint campaign. However it is important to note that there are also certain risks when a brand strongly relies on single celebrity as is in the case of Nike/Tiger Woods who has been through a personal scandal which has dramatically affected the golfers perception in public view and who has suffered a loss of a number of endorsements by energy drink makers and telecommunications company, Gatorade and AT&T. And we are yet to see if the company will continue to carry the golfers name in the nearby future.